Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has released its much-anticipated  “Top Chocolate Trends in 2025 and Beyond” report - offering deep insights into the global chocolate industry which are becoming especially relevant for the fast growing African Food landscape.

With global chocolate sales exceeding $130 billion in 2024 and forecasted to grow at a CAGR of 5.2% through 2029, the chocolate industry is undergoing a transformation. Today’s consumers no longer choose chocolate based on taste alone—they demand products that deliver pleasure, well-being, and ethical responsibility in equal measure.

To understand this shift, Barry Callebaut conducted an in-depth study powered by artificial intelligence and insights from 11,700 consumers across 29 countries. The findings identify three key pillars of indulgence that will define the chocolate landscape in 2025:

1. Intense Indulgence

Chocolate remains a source of deep enjoyment, with taste as the top priority. Consumers are looking for immersive, multisensory experiences—products that are rich, bold, and unforgettable. Whether it’s limited-edition creations or celebratory treats, people are drawn to chocolate that transforms everyday moments into extraordinary ones. In fact, 67% of consumers say they want to discover innovative and surprising chocolate offerings.

2. Mindful Indulgence

Consumers are increasingly seeking treats that align with their ethical and environmental values. From compostable packaging to fair-trade sourcing, chocolate is becoming a way for people to “feel good about doing good.” Plant-based options, including those made with oat or cashew milk, are especially popular among younger demographics, with 61% of young consumers saying that every brand should offer a vegan or dairy-free option.

3. Healthy Indulgence

As wellness continues to shape purchasing decisions, consumers are turning to chocolates that offer functional benefits without sacrificing flavor. Whether fortified with nutrients or designed to support mental well-being, these products cater to a growing demand for food that enhances health. Notably, 61% of global consumers express interest in chocolates that could improve mood, reduce stress, or boost cognitive function.

A Changing Chocolate Landscape

Today’s chocolate must reflect not only great taste, but also authenticity, transparency, and shared values. Consumers are looking for products that resonate with their lifestyle and ethics. Snacking is on the rise, as people embrace small, mindful moments of indulgence. Meanwhile, the demand for premium, expertly crafted chocolate continues to grow, with heritage and quality playing key roles in purchasing decisions.

As a global leader in chocolate innovation, Barry Callebaut continues to empower chefs, artisans, and food professionals with solutions that meet these evolving expectations. Whether you’re seeking trend-driven products or inspiration for your next creation, the future of chocolate is full of opportunity.

📥 Download the full 'Top Chocolate Trends 2025 and Beyond' report now and discover how Barry Callebaut can help your business stay ahead of the curve.